Bruno Rocca's parents bought the estate's current property in the 1950s when they moved to Rabaja from Barbaresco. Bruno took over the estate when his father died in 1978. As a consummate modernist, Bruno uses modern technology to produce wines with tremendous intensity of fruit balanced by the characteristic Piemontese structure and a judicious use of oak. His wines look, smell and taste like real Nebbiolo and unlike an increasing number of other Piemonte producers, he never feels the need to add a certain extra something to deepen the colour or round out the palate. Bruno started bottling in 1978 and since then has risen to the top of the quality tree in this area, producing a Barbaresco and the single vineyard Rabaja Barbaresco. His daughter, Luisa now works with him at the estate as the marketing manager.