{"product_id":"michelob-ultra-20-litre-keg","title":"Michelob Ultra - 20 Litre Keg","description":"\u003cp\u003eOriginally introduced in 2002 by Anheuser-Busch, Michelob Ultra was pioneered as the first major low-carbohydrate light lager aimed at health-conscious consumers. While its origins trace back to the Michelob brand founded in 1896 as a 'draught beer for fancy people', the modern Ultra iteration has become a global leader in the 'better-for-you' beer category. Produced in Canada under the Labatt Brewing Company, this beer is famously associated with an active lifestyle and serves as a major sponsor for global sporting events like the FIFA World Cup and the Olympics.\u003c\/p\u003e\u003cp\u003eThis American-style light lager pours a brilliant light golden colour with a clean, white head. On the nose, it offers subtle, delicate aromas of grain and malt with faint citrus undertones. The palate is crisp and exceptionally smooth, featuring a mild malt sweetness that is balanced by a gentle hop bitterness from European select hops. Long-aged for extra smoothness, it possesses a light, refreshing body and a quick, dry finish.\u003c\/p\u003e","brand":"ZYN THE WINE MARKET LTD.","offers":[{"title":"Default Title","offer_id":42521648529495,"sku":"845742","price":139.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2479\/4148\/files\/keg_fa68f80d-0bac-47b6-85f4-f083e40b5350.jpg?v=1772905087","url":"https:\/\/zyn.ca\/products\/michelob-ultra-20-litre-keg","provider":"ZYN THE WINE MARKET LTD.","version":"1.0","type":"link"}