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It gives you the full BECK’S taste in an alcohol-free beer. No matter where your own path leads: take the new BECK’S Blue with its new recipe with you and always keep a clear head. Because the best moments come from an unclouded mind. Just like BECK’S non-alcoholic. Its refreshingly pure character is not an either/or. The alcohol-free beer, brewed according to the German Purity Law, lets you decide how to live your life at any time of the day or night.