Clear in colour and smooth in taste, soju is Korea's national distilled beverage of choice. Chum Churum is made with alkaline water, which accounts for 80% of soju. With small particles rich in minerals, this alkaline water imparts a unique smooth flavour to Chum Churum. This soju carries a hint of sweetness and flavours of aromatic rice followed by a smooth, warming finish. Serve chilled with Korean barbecue, kimchi, or spicy appetizers. Drink as an aperitif, or serve in a cocktail instead of gin or vodka.