Undone No. 7 'This is Not Orange Bitter'

Introduction

Undone No. 7 'This is Not Orange Bitter' is a non alcoholic spirit alternative produced in Hamburg, Germany. The brand was founded in 2019 by André and Mehmet with the goal of providing high quality alternatives for the global bar community. The company utilizes a patented dealcoholization process that starts with real fermented spirits and wines to maintain an authentic flavour profile.

Spirit Description

This non alcoholic bitter presents a vibrant ruby red or deep orange appearance. The nose offers earthy notes combined with the typical sweetish bitterness of Italian Amaros and warm orange scents. On the palate, it delivers a complex, bittersweet profile of blood orange, grapefruit, and gentian, balanced by spicy herbal notes of thyme and clove. The body is medium with a classic bitter structure and botanical sophistication. It leads to a clean finish where a spicy bitter herb note dominates the lingering aftertaste. This product contains less than 0.3% alcohol by volume.

Food Pairing

The bold bitterness and citrus brightness of this spirit make it an ideal companion for salty and savoury Italian appetizers. It pairs exceptionally well with charcuterie boards, green olives, and salted nuts, which help to balance the bitter herbs. For a more substantial pairing, it complements dishes with bitter greens like radicchio or arugula and rich, cheesy pasta where the acidity can cut through the fat. It is also a refined choice to serve alongside Mediterranean seafood or fritto misto during elegant aperitif moments.

Distinctive Features

Undone No. 7 is distinguished by its 'terroir driven' production method, using real orange bitter spirits as a base rather than simple botanical blends. It is a health conscious alternative, containing approximately 12 to 18 calories per 30 ml serving. The product is certified vegan and gluten free, and it uses natural ingredients like sweet potato and carrot concentrates for its colour instead of synthetic dyes. To ensure traditional bitter complexity, the recipe includes bitter herb essence and flavouring quinine.

Serving Suggestions

While it can be enjoyed neat or over ice with an orange twist, this spirit is primarily designed as a core component for alcohol free versions of classic cocktails. For a signature 'Negroni UNDONE', combine equal parts of Undone No. 7 with Undone No. 2 Not Gin and Undone No. 9 Not Red Vermouth. It also works excellently as a long drink when mixed with soda water, tonic, or fresh orange juice. For a lighter option, a 'Bitter Orange Spritz' can be made by mixing one part of this bitter with two parts non alcoholic sparkling wine and a splash of soda.