Join Our Team

Key Responsibilities

Customer Engagement and Sales

• Greet customers warmly and provide personalized assistance based on individual tastes, preferences, and occasions.
• Recommend wines confidently, including rare and premium selections, based on deep product knowledge.
• Share stories of producers, vintages, regions, and winemaking techniques to enrich the shopping experience.
• Upsell and cross-sell complementary products such as glassware, wine accessories, and gourmet items.
• Process transactions efficiently and accurately through the POS system.
  

Product Knowledge and Education

• Maintain up-to-date knowledge of the store’s inventory, including new arrivals, allocations, and limited releases.
• Continuously expand wine knowledge, including styles, appellations, grape varieties, food pairings, and trends.
• Attend tastings, trainings, and staff educational sessions.
• Assist in staff and customer tastings as needed.

Merchandising and Store Presentation

• Ensure the sales floor is visually appealing, organized, and aligned with brand standards.
• Replenish stock, create attractive displays, and participate in seasonal promotions.
• Handle bottles with care and ensure all products are correctly labeled and priced.
  

Client Relationships and Loyalty

• Build relationships with regular customers, providing tailored recommendations and follow-ups.
• Support the store’s email list and loyalty program by capturing customer contact information.
• Assist in developing client profiles and suggesting custom wine selections for events or cellars.

Key Responsibilities

Leadership & Staff Development

• Lead, mentor, and develop a team of sales associates and wine specialists to deliver an exceptional customer experience.
• Recruit, train, and onboard new team members with an emphasis on wine knowledge and customer engagement.
• Set clear goals and provide regular feedback and performance evaluations.
• Foster a professional, collaborative, and wine-passionate team culture.
  

Sales & Customer Experience

• Champion a high-touch service model that reflects the boutique’s standards.
• Drive in-store sales and client relationships through personalized service, product storytelling, and follow-up.
• Resolve customer concerns and special requests with discretion and warmth.
• Identify high-value clients and ensure a luxury-level experience.
  

Operations & Merchandising

• Oversee daily operations including opening/closing procedures, cash handling, and scheduling.
• Ensure proper merchandising, cleanliness, and presentation across all displays and shelving.
• Monitor and optimize store layout for visual appeal and commercial impact.
• Implement and manage in-store promotions and events.
  

Inventory & Product Management

• Work closely with buyers and suppliers to ensure a well-curated and replenished selection.
• Oversee inventory accuracy, receiving, and storage procedures.
• Manage shrinkage and ensure all products are correctly priced and labeled.
• Assist in physical inventory counts and reporting.
  

Financial & Business Accountability

• Achieve or exceed monthly sales targets and KPIs.
• Analyze sales reports to identify trends and opportunities.
• Support planning and execution of marketing campaigns and tastings.
• Maintain compliance with provincial liquor laws and internal policies.

Qualifications and Requirements

• 3+ years of experience in retail management, preferably in wine, spirits, luxury goods, or fine dining.
• Formal wine education (e.g., WSET Level 2 or higher) strongly preferred.
• Exceptional leadership, communication, and organizational skills.
• A customer-focused approach with attention to detail and storytelling.
• Proficiency with POS systems, retail management software, and Microsoft Office.
• Able to work flexible hours, including evenings, weekends, and holidays.
• Physical ability to lift wine cases (up to 40 lbs) and work on your feet during shifts.

What We Offer

• Leadership role in one of Canada’s top boutique wine environments.
• Competitive salary and performance incentives.
• Staff discounts and educational opportunities.
• Ongoing wine training and access to premium and rare selections.
• Career growth potential within an expanding business.