Chum Churum Peach Soju - 360 ml
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Product description
South Korea, Seoul, Gangnam gu. Produced by Lotte Chilsung Beverage, South Korea's second largest producer of soju, the Chum Churum brand was first introduced to the market in 2006. The distillery is renowned for being the first to use alkaline water in its production, a technique that brought a whirlwind of popularity due to the softer taste profile it provides.
Description
This flavoured soju, part of the Soonhari line, features a clear and colourless appearance. The aroma is fresh and fruity, dominated by natural, juicy peach scents. On the palate, it offers an exceptionally smooth and creamy texture with a refreshing, subtle sweetness that negates the typical sharpness of higher proof spirits. The finish is light and crisp, leaving a lingering fruit savor that is easy to drink. ABV 12%.
Food Pairing
The sweet and juicy character of this peach soju makes it a perfect companion for spicy Korean dishes like tteokbokki and kimchi jeon, where the sweetness helps balance the heat. It also pairs remarkably well with savory American staples such as BBQ ribs, as the peach flavor complements caramelized sauces. For a lighter option, serve it chilled alongside fresh fruit, grilled seafood, or even fried chicken to cleanse the palate between bites.





