In the world of Amari, Frenet Branca is perhaps the best known, and one of the most difficult to get to know and love! Frenet itself states that this amaro is strong, intense and unique. There is no arguing the first two!! Having said that, it has developed a strong following, and we are converts. Amaro (plural "Amari") is Italian for "bitter", a type of drink the Italians didn't invent, but have made into an art form. Amari are commonly drunk as after-dinner digestifs and usually have a bitter-sweet flavor, sometimes syrupy, with an alcohol content between 16% and 40%. Amari are typically made by macerating herbs, roots (often gentian), flowers, bark, and/or citrus peels in alcohol, either neutral spirits or wine, mixing the filtrate with sugar syrup, and allowing the mixture to age in casks or bottles. Many commercial bottlers trace their recipe or production to the 19th century. Recipes often originated in monasteries or pharmacies. Amari are typically drunk neat, sometimes with a citrus wedge. We are big fans.