Chum Churum Blueberry Soju - 360 ml
- Online: Available
- In-Store Stock Now: 18 units.
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Product description
South Korea, Seoul. Produced by Lotte Chilsung Beverage Co., part of the trendsetting "Soonhari" line, this expression helped spark the global fruit-flavored soju boom. Like the original version, it is crafted using alkaline water, which creates a softer, more approachable texture compared to traditional spirits. The brand name "Chum Churum" translates to "like the first time," emphasizing its focus on smoothness and a fresh drinking experience.
Description
This clear, fruit-infused spirit is a light and refreshing alternative to flavored vodkas. The nose is highly fragrant and unique, dominated by the distinct aroma of sweet, ripe blueberries. On the palate, it offers a velvety mouthfeel with a masterful balance of subtle sweetness and the intense essence of wild berries. Unlike many high-proof spirits, it is designed for easy sipping, providing a juicy and sophisticated flavor profile that remains crisp rather than cloying. ABV 12%.
Food Pairing
The sweet and fruity profile of blueberry soju makes it an ideal match for light, salty, or savory snacks (anju). It pairs beautifully with fried foods like Korean tempura or classic fries, as the fruitiness cuts through the salt and grease. For a more traditional experience, serve it alongside Korean-style pancakes (pajeon) or spicy tteokbokki, where the berry sweetness helps balance the heat. It is also highly versatile for dessert, working well with fruit-based tarts or even a simple scoop of vanilla ice cream. It is best enjoyed well-chilled, served neat or as a vibrant base for sparkling cocktails.