Gordon's Premium Pink Gin

Gordon's Premium Pink Distilled Gin is a popular fruit-forward gin produced by Alexander Gordon & Co., a brand owned by global spirits giant Diageo. Inspired by an original 1880s recipe created by Alexander Gordon, the expression was launched in 2017 to cater to the growing global demand for flavored, lower-ABV, and berry-infused spirits. Combining the classic juniper-heavy foundation of Gordon's London Dry Gin with the natural flavors of red fruits, it offers a accessible, sweet, and vibrant alternative to traditional gins.

Spirit Description

Gordon's Premium Pink Gin is crafted starting with the core Gordon's London Dry spirit base, which utilizes a grain neutral spirit distilled with a classic botanical blend featuring Tuscan juniper berries, coriander seed, angelica root, and liquorice. Natural fruit flavorings derived from real raspberries, strawberries, and redcurrants are then infused into the gin, along with a delicate touch of sweetness. The resulting spirit offers a berry-heavy profile backed by subtle piney juniper.

• Colour: Soft translucent blush pink.

• Aroma: Bright, sweet, and highly aromatic, leading with sweet strawberry jams, ripe raspberries, and tangy redcurrants, underlaid by a subtle hint of piney juniper and citrus.

• Palate: Smooth, sweet, and fruit-driven on the entry. Dominant flavors of fresh strawberry and tart raspberry fill the palate, followed by light redcurrant crispness and a gentle, soft juniper warmth.

• Body: Light-to-medium-bodied with a smooth, approachable, and slightly sweet mouthfeel.

• Finish: Medium in length, clean, and refreshing, leaving trailing notes of sweet berry pulp, subtle tart citrus, and a mild botanical dry snap.

• ABV: Bottled at 37.5% ABV (75 Proof)